Social Media Marketing
We Are A Meta Partner Agency
Facebook, Instagram, LinkedIn
Analyze & Plan
Track & Optimize
Scale & Rationalize
We start our journey with a thorough analysis of your market (user persona) and an assessment of your competitors’ communication strategies to identify gaps and opportunities.
We plan and structure our ad accounts based on the level of complexity of your product and the level of commitment from your target audience.
We adapt our strategy to the tools we’re using and to a fast-evolving environment: moving away from third-party data, adapting to tracking limitations (App Tracking Transparency with iOS 14.5 update), leveraging Machine Learning and Artificial Intelligence.
We create ads and landing pages that convert with a user-focussed approach: our aim is not to have the best-looking ad, it’s about crafting creatives that resonate with your target audience and will make them convert.
The power of social media advertising relies on social proof.Our methodology aims for consistent results through leveraging machine learning and helping ad networks to get out of the learning phase.
We combine internal reports with analysis of the competition, understanding of seasonality, and evolution in user behavior.
Our data-driven approach combined with our test & learn attitude helps us to optimize our performance through A/B tests on our ads and landing page.
We track the whole user funnel in order to know which campaigns generated the most value.
Our tracking helps us scale efficiently your campaigns based on the metrics that matter the most to your business.
Test & Learn Attitude
We thoroughly test our hypothesis using A/B tests to understand what drives users to take action.
Conversion Rate Optimization
We continuously implement changes to our landing pages and track users’ behavior to lower drop-offs.
We create campaigns that convert and optimize them towards what has the most value for you (sales, revenue…).
We implement tracking on your website in order to measure all interactions your visitors have on your website (visits, clicks, conversions).
We use data visualization in our reports to ease the understanding of our performance in order to be able to make the best decisions in the most efficient way.
We include machine learning and understanding of ad networks in our methodology to adapt our strategy to the updates and innovations made to the algorithms.