Digital Performance To Grow Your Business

BACK-TO-BACK AGENCY

International Digital Marketing Agency

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A HUMAN AGENCY

We Believe In Mutual Growth With Our Partners

In a digital environment with constantly evolving purchasing behaviours, we offer value and relevance in our advices, as we continuously seek to better understand customers behaviours while being technology-driven.
We value long-term relationships, building one dedicated team for your project.
  

OUR PARTNERS

Lead Generation & Ecommerce Clients Worldwide

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I am very satisfied with Charles and his highly motivated team as they helped us create and implement an inbound strategy that generates qualified leads. Always transparent and human, I especially appreciate their proactiveness in looking to improve performance and the relevance in their solutions."

OUR SERVICES

Digital Acquisition Strategy

We believe in integrated teams to include a 360 approach that takes into account all your activities.
We leverage and coordinate multi-channel strategies focused on performance.
We establish creative recommendations to engage your prospects at all stages of the user journey.
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SEM / PPC

Appear on your audience search terms, when they are looking for you, through Google Ads and Bing Ads.
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SEO

Identify which keywords are relevant to your business and make sure your website is visible.
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SOCIAL MEDIA ADVERTISING

Take advantage of Machine Learning through outbound actions on Facebook, Instagram, LinkedIn...
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CRM

Unlock your database capabilities by segmenting and retargeting through ads or email workflows.
 
DISCOVER OUR SERVICES

OUR APPROACH

Expertise Through Experience

We don't claim to be the best agency out there: we simply strive to challenge ourselves in better understanding the audience, better understanding your product/service while continuously adapting our set of skills to the opportunities we identify.
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OUR VISION
“A rationalized approach to digital marketing, powered by data”
- Charles Mai Lam, Founder
 
With more than 8 years of experience in digital marketing, I’ve had the chance to live many lives, starting as an entrepreneur at 21 years old, then working on both agency/consulting & client sides, for small to large companies, in various industries, with budgets ranging from 1€ per day to 3.4 million € per year.
 
My eclectic adventure and passion for business finally led me to create my own digital marketing agency in 2021 with a clear aim, help our clients attain their business goals with agile and relevant strategies:
  • Adapted to their needs and resources.
  • Focussed on end customers and their evolving needs.
  • Monitored by data analysis with a test & learn attitude.

 

And yet, another agency...
 
Yes, you will likely find the same services in another agency, for a cheaper price and that guarantees exceptional results and perfect client service.
 
If that's what you are looking for, then we can't compete.
At Back-to-Back Agency, we strive to create a healthy environment within the company as well as with our clients through honesty, dedication, humility. We are not perfect, but we know that in all relationships, there is always room for improvements, mistakes to learn from, opportunities to grow.
Our agency is about empowering passionate human beings to think strategically, to share and learn with humility, to be dedicated in getting the best performance.
 
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