Digital Performance To Grow Your Business
BACK-TO-BACK AGENCY
International Digital Marketing Agency

A HUMAN AGENCY
We Believe In Mutual Growth With Our Partners
In a digital environment with constantly evolving purchasing behaviours, we offer value and relevance in our advices, as we continuously seek to better understand customers behaviours while being technology-driven.
We value long-term relationships, building one dedicated team for your project.
OUR PARTNERS
Lead Generation & Ecommerce Clients Worldwide





I am very satisfied with Charles and his highly motivated team as they helped us create and implement an inbound strategy that generates qualified leads. Always transparent and human, I especially appreciate their proactiveness in looking to improve performance and the relevance in their solutions."
CHIEF GROWTH OFFICER at OMISE
Nick GAN
OUR SERVICES
Digital Acquisition Strategy
We believe in integrated teams to include a 360 approach that takes into account all your activities.
We leverage and coordinate multi-channel strategies focused on performance.
We establish creative recommendations to engage your prospects at all stages of the user journey.

SOCIAL MEDIA ADVERTISING
Take advantage of Machine Learning through outbound actions on Facebook, Instagram, LinkedIn...

OUR APPROACH
Expertise Through Experience
We don't claim to be the best agency out there: we simply strive to challenge ourselves in better understanding the audience, better understanding your product/service while continuously adapting our set of skills to the opportunities we identify.
OUR VISION
“A rationalized approach to digital marketing, powered by data”
- Charles Mai Lam, Founder
With more than 8 years of experience in digital marketing, I’ve had the chance to live many lives, starting as an entrepreneur at 21 years old, then working on both agency/consulting & client sides, for small to large companies, in various industries, with budgets ranging from 1€ per day to 3.4 million € per year.
My eclectic adventure and passion for business finally led me to create my own digital marketing agency in 2021 with a clear aim, help our clients attain their business goals with agile and relevant strategies:
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Adapted to their needs and resources.
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Focussed on end customers and their evolving needs.
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Monitored by data analysis with a test & learn attitude.
And yet, another agency...
Yes, you will likely find the same services in another agency, for a cheaper price and that guarantees exceptional results and perfect client service.
If that's what you are looking for, then we can't compete.
At Back-to-Back Agency, we strive to create a healthy environment within the company as well as with our clients through honesty, dedication, humility. We are not perfect, but we know that in all relationships, there is always room for improvements, mistakes to learn from, opportunities to grow.
Our agency is about empowering passionate human beings to think strategically, to share and learn with humility, to be dedicated in getting the best performance.
