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Analyze & Plan
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Activate
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Track & Optimize
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Scale & Rationalize
We begin our process by researching your user’s persona to understand their psychological behavior and what leads them to your product or service.
To rank higher in search engine results pages, we hierarchize our content to offer a valuable user experience to your clients - through the creation of a semantic cocoon and internal linking. Within the semantic cocoon, we use the structure of pillar pages and topic clusters to architect your content.
We identify SEO opportunities by comparing the content and keywords your website appears on, to your competitors' to determine the best content strategy.
Using the pillar page and topic clusters model, we organize and build content based on the keyword’s intent and search volume.
We begin the content production process with our writing specialist.
To improve the click-through rate for your articles, we use SEMRush and Scheme markup to SEO optimize your content and create rich snippets.
From the impressions to the conversions, our optimization methodology helps us to understand our performance and identify opportunities to improve.
We combine internal reports with analysis of the competition, awareness of seasonality, and evolution in Google's algorithm to understand our performance.
Our data-driven approach combined with our test & learn attitude helps us to optimize our performance through continuous content iteration.
We capitalize on the content that works the best in order to continuously provide value to your customers.
We create synergies with other marketing channels to offer the best experience to your users.
A/B Testing
We thoroughly test our hypothesis using A/B tests to understand what drives users to take action.
Conversion Rate Optimization
We continuously implement changes to our landing pages and track users’ behavior to lower drop-offs.
ROI Oriented
We create campaigns that convert and optimize them towards what has the most value for you (sales, revenue…).
Tracking
We implement tracking on your website in order to measure all interactions your visitors have on your website (visits, clicks, conversions).
Data Visualization
We use data visualization in our reports to ease the understanding of our performance in order to be able to make the best decisions in the most efficient way.
Machine Learning
We include machine learning and understanding of ad networks in our methodology to adapt our strategy to the updates and innovations made to the algorithms.