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Search Engine Optimization

To boost traffic and lead to your website, we help to build valuable content that improves your SEO performance.
 
 

The trend of 2022 SEO is content value

If the numerous & continuous Google Updates taught us something over the years, it’s that SEO is all about providing a valuable navigating experience to users. An experience focussed on creating valuable content that is relevant and current. On top of that, the aim is always to ease navigation with a UX-friendly website and build your domain authority.

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Our Agency uses SEMRush

SEMRush is an advanced suite of reports and tools that helps us identify content opportunities, monitor our SEO performance through the thorough analysis of competition and Search Engine Results Pages.
  • Analyze & Plan

  • Activate

  • Track & Optimize

  • Scale & Rationalize

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We begin our process by researching your user’s persona to understand their psychological behavior and what leads them to your product or service. 

To rank higher in search engine results pages, we hierarchize our content to offer a valuable user experience to your clients - through the creation of a semantic cocoon and internal linking. Within the semantic cocoon, we use the structure of pillar pages and topic clusters to architect your content. 

We identify SEO opportunities by comparing the content and keywords your website appears on, to your competitors' to determine the best content strategy.
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Using the pillar page and topic clusters model, we organize and build content based on the keyword’s intent and search volume.  

We begin the content production process with our writing specialist. 

To improve the click-through rate for your articles, we use SEMRush and Scheme markup to SEO optimize your content and create rich snippets.

 

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From the impressions to the conversions, our optimization methodology helps us to understand our performance and identify opportunities to improve.

We combine internal reports with analysis of the competition, awareness of seasonality, and evolution in Google's algorithm to understand our performance.

Our data-driven approach combined with our test & learn attitude helps us to optimize our performance through continuous content iteration.

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We capitalize on the content that works the best in order to continuously provide value to your customers.

We create synergies with other marketing channels to offer the best experience to your users.

Test & Learn Attitude 

Marketing is not an exact science, that’s why we strive to always get the best performance by continuously challenging our campaigns, learning from them and improving over time.

A/B Testing

We thoroughly test our hypothesis using A/B tests to understand what drives users to take action.

Conversion Rate Optimization

We continuously implement changes to our landing pages and track users’ behavior to lower drop-offs.

ROI Oriented

We create campaigns that convert and optimize them towards what has the most value for you (sales, revenue…).

Data-driven Approach

We don’t work based on instincts - Our marketing efforts only matter if we can measure them accurately and analyse their evolution over time. For that matter, we take all our decisions based on thorough data analysis.

Tracking

We implement tracking on your website in order to measure all interactions your visitors have on your website (visits, clicks, conversions).

Data Visualization

We use data visualization in our reports to ease the understanding of our performance in order to be able to make the best decisions in the most efficient way.

Machine Learning

We include machine learning and understanding of ad networks in our methodology to adapt our strategy to the updates and innovations made to the algorithms.

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