COLLAB

LEGAL ADVERTISING

ACTUALLY DRIVING DEALS

SINCE 2021

We don’t run ads for clicks. We build systems that turn attention into customers.

READY FOR A BACKTOBACK?

Let's talk about your needs.

COLLAB

We don’t run ads for clicks. We build systems that turn attention into customers.

READY FOR A BACKTOBACK?

Let's talk about your needs.

COLLAB

TOSI LAW LLC

ESTABLISHING A SYSTEM OPTIMIZED FOR DEALS

For more than 5 years now, we've swicthed from a basic Facebook Ads setup to a multi-million dollars machine generating deals at lowest CPD. We went beyond just running ads to establish ever-evolving funnels.

PERFORMANCE x CREATIVE STRATEGY x CRM

DISCOVER

TOSI LAW LLC

ESTABLISHING A SYSTEM OPTIMIZED FOR DEALS

PERFORMANCE x CREATIVE STRATEGY x CRM

DISCOVER

TOSI LAW LLC

ESTABLISHING A SYSTEM OPTIMIZED FOR DEALS

PERFORMANCE x CREATIVE STRATEGY x CRM

DISCOVER

BACKTOBACK

5+

YEARS OF EXPERIENCE

YEARS OF LEGAL EXPERIENCE

$10M+

INVESTED

80+

LEADS GENERATED

5000+

DEALS CONVERTED

40+

LITIGATIONS INCLUDING ROUNDUP, PARAQUAT, PARAGARD.

PERFORMANCE x CREATIVE STRATEGY x CRM

PERFORMANCE x CREATIVE STRATEGY

DISCOVER

THE PROBLEM

Most Performance Marketing Fails for One Reason

It’s not built as a

SYSTEM

Brands launch campaigns, but funnels are incomplete, messaging is inconsistent, or data is unreliable. So results never scale.

Law firms launch campaigns, but funnels are incomplete, messaging is inconsistent, or data is unreliable. So results never scale.

HOW WE MAKE THIS WORK.

Performance
SEARCH ENGINE MARKETING
DISCOVER
Performance
SEARCH ENGINE MARKETING
Be present when people search with intent. We turn queries into conversions.
Performance
Native ADs
DISCOVER
Performance
Native ADs
Ads that blend in seamlessly, adding value instead of interrupting.
Performance
App Install Ads
DISCOVER
Performance
App Install Ads
Designed to drive installs, engagement, and lifetime value—not just downloads.
Performance
Social Ads
DISCOVER
Performance
Social Ads
Where culture happens. We connect brands to people where they spend their time.
Performance
SEARCH ENGINE MARKETING
DISCOVER
Performance
SEARCH ENGINE MARKETING
Be present when people search with intent. We turn queries into conversions.
Performance
Native ADs
DISCOVER
Performance
Native ADs
Ads that blend in seamlessly, adding value instead of interrupting.
Performance
App Install Ads
DISCOVER
Performance
App Install Ads
Designed to drive installs, engagement, and lifetime value—not just downloads.
Performance
Social Ads
DISCOVER
Performance
Social Ads
Where culture happens. We connect brands to people where they spend their time.
Performance
SEARCH ENGINE MARKETING
DISCOVER
Performance
SEARCH ENGINE MARKETING
Be present when people search with intent. We turn queries into conversions.
Performance
Native ADs
DISCOVER
Performance
Native ADs
Ads that blend in seamlessly, adding value instead of interrupting.
Performance
App Install Ads
DISCOVER
Performance
App Install Ads
Designed to drive installs, engagement, and lifetime value—not just downloads.
Performance
Social Ads
DISCOVER
Performance
Social Ads
Where culture happens. We connect brands to people where they spend their time.
Performance
SEARCH ENGINE MARKETING
DISCOVER
Performance
SEARCH ENGINE MARKETING
Be present when people search with intent. We turn queries into conversions.
Performance
Native ADs
DISCOVER
Performance
Native ADs
Ads that blend in seamlessly, adding value instead of interrupting.
Performance
App Install Ads
DISCOVER
Performance
App Install Ads
Designed to drive installs, engagement, and lifetime value—not just downloads.
Performance
Social Ads
DISCOVER
Performance
Social Ads
Where culture happens. We connect brands to people where they spend their time.

Performance

GRANULAR SEARCH ENGINE MARKETING

DISCOVER

Performance

GRANULAR SEARCH ENGINE MARKETING

Our methodology includes targeting Bottom of Funnel as well as Middle of Funnel intents to push our ads to the people looking for us.

CRM

HUBSPOT IMPLEMENTATION

DISCOVER

CRM

HUBSPOT IMPLEMENTATION

Creating synergies between intake and our marketing firm, and optimizing our campaigns towards deals.

Creative Strategy

Converting Creatives & Landing Pages

DISCOVER

Creative Strategy

Converting Creatives & Landing Pages

We identify the sweet spot between engaging and relevant ads to maximize your conversion.

Performance

Resonating Social Ads

DISCOVER

Performance

Resonating Social Ads

Meta, TikTok, YouTube, we are leveraging machine learning to target the right people with the right message.

Performance

Neat Tracking

DISCOVER

Performance

Neat Tracking

We use Google Tag Manager as a way to track all the valuable users interactions. We leverage server-side tracking to ensure all advertising platforms get the info.

Analytics

Insightful Reports

DISCOVER

Analytics

Insightful Reports

We don't just list out KPIs, we analyze the full funnel from overall to granular. We also analyze your leads and deals performance to be able to readjust our strategy.

CREATIVE LIBRARY

ROUNDUP LITIGATION
PARAQUAT LITIGATION
PARAGARD LITIGATION
PFAS LITIGATION
CHOWCHILLA LITIGATION
SOCIAL MEDIA LITIGATION

WE PLAY
BACKTOBACK.

At BACKTOBACK, performance marketing is not just media buying.

It’s a continuous growth system from creative, ads, landing page to data-driven optimization.

COMPARISON

NO RESULTS?

FLAWED DATA?

CLEAR REPORTS, THEN WHAT?

CAN'T SCALE?

TRADITIONAL AGENCIES

Increase Budget

Many believe that increasing the budget to “feed the algorithm” is the right move.

No Proper Tracking

They track form clicks instead of actual submissions, or rely only on standard tags. As a result, machine learning can’t perform effectively.

Provide Detailed Data

They track form clicks instead of actual submissions, or rely only on standard tags. As a result, machine learning can’t perform effectively.

Focus on Tools and Quantity

They trust that the latest tools and automation can help run campaigns more efficiently and scale performance faster.

BACKTOBACK AGENCY

Refine Full-Funnel Strategy

We don’t just “go live.” We use our 5-step methodology to continuously identify problems to fix and new ideas to test - from landing pages to the full customer experience.

Build Solid Tracking

We’re GTM experts. We implement browser and server-side tracking with Enhanced Conversions to feed the AI the data it needs to actually perform.

Provide Actionable Insight

We go beyond reporting. Every insight leads to action - what to change, what to test, and where to push next.

Focus on What Matters

Growth comes from decisions, not tools. Our multidisciplinary consultants focus on identifying the 20% that drives 80% of results.

GROUNDED IN AN ITERATIVE METHODOLOGY

Forget the "one-and-done" campaign launch; we operate on a 5-step loop designed to crack the code of growth. Relentless, continuous, a system where each cycle aggressively sharpens your performance, efficiency, and scalability.

THE LOOP

Charles MAI LAM

Founder

SPINNING TRACKS
BACKTOBACK.

BACKTOBACK was born in 2021 from my early passions: working in music, meeting people, exploring cultures, and learning to make sense of the abstract.

What started in France with organizing music events transformed into a sensitivity to experiences and audiences: an instinct to create moments that matter.

That same curiosity never left. It turned into an obsession with evolution, movement, and growth. BACKTOBACK carries that ambition forward: to create, adapt, and push ahead: always in collaboration, never standing still.

CONNECT

BACKSTORY

DON'T TAKE OUR WORD FOR IT.

Let us prove it on your actual data. In a 45-minute growth audit, we’ll tear down your current assets, pinpoint your bottlenecks, and give you the exact tactics you need to implement today to start scaling efficiently.