Google Analytics 4: What’s New and Why It Matters
With July fast approaching, it’s time to get ready for a big change. As the sun sets in Spring, it...
Negative Keywords: 5 Tips to Boost Your Performance
Are your ad campaigns getting clicks, but not the right ones? Do you feel like your ad spend is...
The Rise of AI: How Can Agencies & Marketers Adapt To It?
Everyone’s talking about AI. A quick scroll on LinkedIn will see you bombarded with AI-related news...
9 Facebook Ads KPIs You Must Be Tracking in 2023
After benchmarking articles online about Facebook reporting, we sadly observed that while most of...
4 Steps To Produce Data-Driven Content
Following our previous article on the importance of writing content for both SEO and value, we...
SEO vs. Value: Which One Is The Right Approach?
With Google’s 26 algorithm updates within the last two years, asking yourself whether to focus on...
The Trap Of Trendy Keywords In SEO
In the realm of SEO, it’s easy to think - “let’s follow what is trending now” or “everyone is...