What Does Expertise Mean To Us?
In the turbulent sea and fast-changing environment of digital marketing, Back-to-Back Agency navigates through the strong currents - built on a flexible structure, powered by a vision embracing change, and directed with a rational approach fueled by data.
The Sail As Our Vision
No Matter How Strong The Wind Is, We Full-on Embrace It.
As Privacy becomes a priority concern for users and with the uprising of Machine Learning and Artificial Intelligence, traditional media buying is dying. Instead of being fearful, we saw an opportunity to reinvent agency work.
Thus, we came up with a service that is fully integrated into our client's activities and adapted to their evolving needs—rationalizing our efforts to focus on what's adding the most value at that moment.
The Body As Our Values
With Sturdy Values, We Adapt and Change On High Waves.
Our 4 values enable us to take up any challenge that comes our way and readapt our structure accordingly
Build relationships based on honesty.
Strive to improve our skills by continuously sharing among the team.
Stay humble and open to testing and learning.
Question the "why" in our decisions to take actions that make sense.
The Wheel As Our Approach
Our structure is governed by a data-driven approach and a test-and-learn attitude. We rationalize our work by equipping ourselves with tracking tools and continuously analyzing our efforts’ performance.
Test & Learn Attitude
Understand what drives users to take action using A/B tests.
Lower drop-offs by continuously improving landing pages.
Create campaigns that convert and reach your objectives.
Measure all interactions on your website (visits, clicks, conversions).
Ease your understanding of our performance so we can make the best decisions.
Adapt our strategy to the algorithms’ updates and innovation.