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One Unified Team One Objective

At Back-to-Back Agency, we believe in creating a unified customer journey in order for your brand to have only one voice. We craft strategies adapted to your current efforts in order to get performance through synergies between teams.
 

OUR STRUCTURE

Your Dedicated Remote Team

Based in Ho Chi Minh City, and fully connected to the world. Our agency was built during covid time with tools that allows for better productivity. 

Your account managers remain the same throughout your time with us.

Responsible

Reduce dependencies between teams and gain efficiency by empowering the team to act and be responsible.
 
Agile

Enabling our team to think strategically with an understanding of your constraints, and give you adapted recommendations that add value.
Flexible

Limit internal communication problems. We're using Google Meet to record our meeting.
 

OUR SOLUTIONS

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Lead Generation

Coordinate all your tools to make sure you attract, engage and delight with your potential customers. Create sales funnels that converts by segmenting your audience, using workflows to automate processes, creating valuable content for your audiences.
 

ecommerce

E-Commerce

Combining a data-driven approach with creative strategies to generate more sales on your e-commerce website. Master Ad Networks algorithms and leverage on your first-party data to gain in performance.
 

OUR METHODOLOGY

Get The Most Out Of Our Collaboration

  • RESEARCH

  • AUDIT

  • STRATEGIC RECOMMENDATIONS

  • ACTIVATION

Getting a better understanding of your ecosystem:

  • Analyse the industry and competitors and identify the marketing channels that drive conversions.
  • Define your Target Audience & Digital Persona through the thorough analysis of your data (Data Analytics, Business Intelligence tools) combined with additional research on Buyer's Journey.

Understanding your current state and pain-points:

  • Assess your current tracking and the data you gathered.
  • Evaluate your current and previous campaigns.
  • Identify top content and how it fits the research and strategy.
  • Assess technologic stack and what you're currently using to reach performance.

Identifying opportunities to adapt your strategy to your target audience:

  • Creation of a proper funnel with qualifying stages.
  • Adapt tools to your current and future needs.
  • Prioritize actions and plan according to your means (budget, resources).

Implementing strategy and measuring results:

  • Measure and analyse valuable information by setting up tracking and using data visualization tools.
  • Creating value to users through Content (ads, articles).
  • Generate qualified traffic through the Setup & Optimizations of your Campaigns.
  • Integrate tools (current/new) to the methodology and managing change.

REPORTING

The Power In Your Data

Enabling us to make data-driven decisions for your business.
 
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Google Analytics Certified

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Google Ads Certified

Data Studio-1

Data Studio Certified

Google Tag Manager-2

Tag Manager Certified

OUR PARTNERS

GOOGLE PARTNER

FACEBOOK PARTNER

HUBSPOT PARTNER

Let's get to know each other!