FLEXIBILITY AND DEDICATION
AS OUR EXPERTISE
In the turbulent sea and fast-changing environment of digital marketing, Back-to-Back Agency navigates through the strong currents - built on a flexible structure, powered by a vision embracing change, and directed with a rational approach fueled by data.
FLEXIBILITY AND DEDICATION
AS OUR EXPERTISE
In the turbulent sea and fast-changing environment of digital marketing, Back-to-Back Agency navigates through the strong currents - built on a flexible structure, powered by a vision embracing change, and directed with a rational approach fueled by data.
The Sail As Our Guide
As privacy becomes a top concern with the rise of AI, traditional media buying is dying. Instead of being scared, we saw this as a chance to revamp agency work by creating an integrated service tailored to clients’ evolving needs.
The Body As Our Values
Our 4 values empower us to embrace any challenge and readapt our structure accordingly:
The Wheel As Our Approach
Our structure is governed by a data-driven approach and a test-and-learn attitude. We rationalize our work by equipping ourselves with tracking tools and continuously analyzing our efforts’ performance.
The Sail As Our Guide
No Matter How Strong The Wind Is, We Full-on Embrace It.
As privacy becomes a top concern with the rise of AI, traditional media buying is dying. Instead of being scared, we saw this as a chance to revamp agency work by creating an integrated service tailored to clients’ evolving needs.
The Body As Our Values
With Sturdy Values, We Adapt and Change On High Waves.
Our 4 values empower us to embrace any challenge and readapt our structure accordingly:
The Wheel As Our Approach
Lead The Waves With A Data-Driven & Flexible Mindset.
Our structure is governed by a data-driven approach and a test-and-learn attitude. We rationalize our work by equipping ourselves with tracking tools and continuously analyzing our efforts’ performance.
01
A/B Testing
Understand what drives users to take action using A/B tests.
02
CR Optimization
Lower drop-offs by continuously improving landing pages.
03
ROI Oriented
Create campaigns that convert and reach your objectives.
Test & Learn Attitude
Marketing is not an exact science, that’s why we strive to always get the best performance by constantly challenging our campaigns, learning from them, and improving over time.
Test & Learn Attitude
Marketing is not an exact science, that’s why we strive to always get the best performance by constantly challenging our campaigns, learning from them, and improving over time.
Test & Learn Attitude
Marketing is not an exact science, that’s why we strive to always get the best performance by constantly challenging our campaigns, learning from them, and improving over time.
01
A/B Testing
Understand what drives users to take action using A/B tests.
01
A/B Testing
Understand what drives users to take action using A/B tests.
02
CR Optimization
Lower drop-offs by continuously improving landing pages.
02
CR Optimization
Lower drop-offs by continuously improving landing pages.
03
ROI Oriented
Create campaigns that convert and reach your objectives.
03
ROI Oriented
Create campaigns that convert and reach your objectives.
Data-Driven Approach
We don’t work based on instincts - our marketing efforts only matter if we can measure them accurately and analyze their evolution over time. Hence, all our decisions are based on thorough data analysis.
Data-Driven Approach
We don’t work based on instincts - our marketing efforts only matter if we can measure them accurately and analyze their evolution over time. Hence, all our decisions are based on thorough data analysis.
01
Tracking
Measure all interactions on your website (visits, clicks, conversions).
01
Tracking
Measure all interactions on your website (visits, clicks, conversions).
02
Data Visualization
Ease your understanding of our performance so we can make the best decisions.
02
Data Visualization
Ease your understanding of our performance so we can make the best decisions.
03
Machine Learning
Adapt our strategy to the algorithms’ updates and innovation.
03
Machine Learning
Adapt our strategy to the algorithms’ updates and innovation.
01
Tracking
Measure all interactions on your website (visits, clicks, conversions).
02
Data Visualization
Ease your understanding of our performance so we can make the best decisions.
03
Machine Learning
Adapt our strategy to the algorithms’ updates and innovation.