BACK-TO-BACK AGENCY

A Team Of Digital Passion With A Rational Approach To Marketing

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OUR COMMITMENT

Creating A Healthy Environment To Foster Creativity

WHY? HOW? WHAT?

We are not on a quest to be the best marketing agency in the world. We rationalize our marketing efforts by always asking why. In order to strategically focus on which actions adds the most values.

Our Company Values

Transparency

We don't only value honesty, we made it our core value when it comes to the relationships we nurture with our team and clients, in order to build trust and strive for better performance.

Humility

Digital Marketing is not an exact science. While we strive to understand your current customers' behaviours to refine our analysis, we stay humble and open to test and learning.

Dedication

Our team is constantly striving to improve their skills by testing and learning, and through continuous sharing among the team.

Rationality

We don't work with gut feeling, we always question the "why" in our decisions to take actions that make sense and that are supported by data.

OUR VISION

A Collaborative Experience Tailored To Your Needs & To An Evolving Environment

As Privacy becomes a priority concern for users, as Ad Networks invest heavily in Machine Learning and Artificial Intelligence, Traditional media buying is dying. Back-to-Back Agency saw an opportunity to reinvent agency work. Thus, we came up with a service that is fully integrated to our clients' activities, adapted to their evolving needs. Rationalizing our efforts to focus on what's adding the most value.

Back-to-Back Agency believes in adapting its approach to digital marketing by providing recommendations on 3 main pillars:

Relevance

Capitalize and segment your First-party data to better understand your customers, while moving away from third-party ones.

Synergies

Crafting synergies between acquisition channels, but also within your sales process in order to unify customer journeys.

Value

Creating content that adds value to the end-user and gains trust in your company.

"Build long-lasting relationships based on equal exchange and learning to nurture mutual growth."

- Charles Mai Lam, Founder -

WE HAVE YOUR BACK!

Start-up Minded.

Based in Ho Chi Minh City's historical center, with an international reach, and currently working for clients in the United States, in France and in Singapore. You'll be working directly with the founder of the company in crafting your digital acquisition strategy, while we build you a dedicated team, tailored to your needs.

MEET US

OUR APPROACH

Expertise Through Experiences

We don't claim to be the best agency out there: we simply always strive for the best results by constantly challenging ourselves in better understanding the audience, better understanding your product/service.

Data-Driven

Our team is Google Analytics’ certified and takes considerate decisions through meticulous Data Analysis made simple with Data Visualization.

Pragmatic

Our expertise doesn’t come from our guts or our history: it comes from the learnings generated from continuous testing & learning, and our obsession to understand the value of why we do what we do.

ROI Oriented

As we use data-driven attribution model for fair reporting, as well as reconciling your CRM/campaigns data, we’re able to understand user journeys and optimize them for better overall Return on Investments.

Let's get to know each other!

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