RAW HUMAN ENERGY
GROWTH IN STEREO.
Imperfect human beings continuously evolving to provide the best services without compromise.
Charles MAI LAM
Founder
Charles MAI LAM
Founder
Charles MAI LAM
Founder
Charles MAI LAM
Founder
SPINNING TRACKS
BACK-TO-BACK.
Back-to-Back was born in 2021 from my early passion: working in music, meeting people, exploring cultures, and learning to make sense of the abstract.
What started with organizing music events transformed into a sensitivity to experiences and audiences: an instinct to create moments that matter.
That same curiosity never left. It turned into an obsession with evolution, movement, and growth. Back-to-Back carries that ambition forward: to create, adapt, and push ahead: always in collaboration, never standing still.
BACKSTORY
RATIONALITY
We stay data-driven and apply a test-and-learn approach. Curiosity guides us, but evidence shapes every decision.
FRICTION
We welcome unfiltered discussion, confrontation, even conflict, because that’s where real growth happens. No echo chambers, no comfort zones.
EMOTION
Results with emotion. We’re obsessed with outcomes, but not cold about it. We care too much to deliver half-measures.
PASSION
We’re committed to helping brands grow by providing real value. Our passion is fueled by understanding people and what makes them move.
RATIONALITY
We stay data-driven and apply a test-and-learn approach. Curiosity guides us, but evidence shapes every decision.
RATIONALITY
We stay data-driven and apply a test-and-learn approach. Curiosity guides us, but evidence shapes every decision.
FRICTION
We welcome unfiltered discussion, confrontation, even conflict, because that’s where real growth happens. No echo chambers, no comfort zones.
FRICTION
We welcome unfiltered discussion, confrontation, even conflict, because that’s where real growth happens. No echo chambers, no comfort zones.
SENSITIVITY
We are hyper-sensitive marketers, obsessed with noticing the details others miss and turning them into ideas that truly connect.
SENSITIVITY
We are hyper-sensitive marketers, obsessed with noticing the details others miss and turning them into ideas that truly connect.
PASSION
We’re committed to helping brands grow by providing real value. Our passion is fueled by understanding people and what makes them move.
PASSION
We’re committed to helping brands grow by providing real value. Our passion is fueled by understanding people and what makes them move.
NOT JUST A
NOT JUST A
NOT JUST A
NOT JUST A
NOW PLAYING
Album
AGENCY 2.0
Back-to-Back Agency • 2025 • 5 principles
NOW PLAYING
Album
AGENCY 2.0
Back-to-Back Agency • 2025 • 5 principles
NOW PLAYING
Album
AGENCY 2.0
Back-to-Back Agency • 2025 • 5 principles
NOW PLAYING
Album
AGENCY 2.0
Back-to-Back Agency • 2025 • 5 principles
LET'S PLAY BACK-TO-BACK
LET'S PLAY BACK-TO-BACK
27 Street 10, 1st Floor
District 2, Sala Thu Thiem,
Ho Chi Minh City, Viet Nam
27 Street 10, 1st Floor
District 2, Sala Thu Thiem,
Ho Chi Minh City, Viet Nam
27 Street 10, 1st Floor
District 2, Sala Thu Thiem,
Ho Chi Minh City, Viet Nam
27 Street 10, 1st Floor
District 2, Sala Thu Thiem,
Ho Chi Minh City, Viet Nam