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Learning, Experimenting, Applying.

Learning, Experimenting, Applying.

Learning, Experimenting, Applying.

Back-to-Back Lab is our canvas to develop and grow our agency's services.
Join us on this journey to explore and understand digital marketing.

Back-to-Back Lab is our canvas to develop and grow our agency's services.
Join us on this journey to explore and understand digital marketing.

Back-to-Back Lab is our canvas to develop and grow our agency's services.
Join us on this journey to explore and understand digital marketing.

All articles

All

Performance

SEO

Creative

Technology

Performance

Google Analytics 4: What's New and Why It Matters

Alex Coupe

Get ready for Google Analytics 4 with our comprehensive breakdown of the changes and what they mean for marketers.

May 16, 2023

Growth Insights

Tracking

Performance

Negative Keywords: 5 Tips to Boost Your Performance

Alex Coupe

Feel like your ad campaigns are reaching the wrong people? Discover how negative keywords can help you improve your ROI and target the right customers.

May 4, 2023

PPC

Tips

Technology

The Rise of AI: How Can Agencies & Marketers Adapt To It?

Alex Coupe

Learn why AI technology is changing the digital marketing industry and discover how marketers can adapt to its rise.

Mar 8, 2023

Growth Insights

AI

Performance

9 Facebook Ads KPIs You Must Be Tracking in 2023

Charles Mai Lam

Are you getting lost in between all the KPIs the platform offers you? Discover the KPIs that our agency is constantly following and their relationship.

Feb 20, 2023

Facebook

Tracking

SEO

4 Steps To Produce Data-Driven Content

Tracy Nguyen

1. Source Target Audience Data, 2. Organize Content, 3. Write & Test, 4. Evaluate Content Performance

Feb 15, 2023

Content

Tips

SEO

SEO vs. Value: Which One Is The Right Approach?

Tracy Nguyen

Struggle with the constant update from Google's algorithm? Read our guide to understand what's the best SEO practice.

Dec 6, 2022

Growth Insights

Content

SEO

The Trap Of Trendy Keywords In SEO

Tracy Nguyen

Ever wonder why your chosen keywords don't perform well? Find out the root of your problem and ways to solve it.

Nov 25, 2022

Growth Insights

Content

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Back-to-Back Agency
32 Ton That Tung Street
Pham Ngu Lao, District 1
Ho Chi Minh City, Viet Nam

© 2024 Back-to-Back. All rights reserved - Privacy Policy

Website designed and integrated in-house ⭐